Aspall launches new premium cider
The 4.5% ABV drink has been launched in a bid to satisfy operators’ and consumers’ growing demand for a mid-strength, draught cider without compromising taste or quality.
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Like Aspall Suffolk Draught Cyder, which has a 5.5% ABV, the new cider is made by blending culinary and bittersweet apple varieties.
Available in kegs from next month (April), packaged will follow on 1 May when it is rolled out in Waitrose as the company’s first canned cider.
Crisp and fruity
Aspall Cyder chief executive Des Smith said the new brand answered calls for a mid-strength cider with Aspall’s “hallmark crisp and fruity taste”.
He added: “Made with the same obsessive attention to detail as all the ciders in our range, Aspall Cyder reflects our proud cider-making heritage while responding to current demands from a wider market.
“We are confident Aspall Cyder will prove a massive hit in both the on- and off-trade, especially as the warmer days arrive.”
Joint venture with Hobo Beer & Co
In March last year, the Suffolk-based cider company acquired a “substantial” share in Hobo Beer & Co after it launched East Coast Cyder in cans across the on-trade.
Hobo Beer & Co co-founder Stuart Eskins lauded the joint venture with Aspall.
He said: “Their knowledge of all things apple has enabled us to create, what we believe to be, the perfect cider for all drinking occasions.”
