Big Data – What is it?

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We are in the midst of a data capture revolution, giving hospitality operators the opportunity to learn more than ever about their customer profiles and business operations.

But this ‘Usable Data’ is only helpful if operators know how to capture it, analyse it and do something with it.  Working with CGA, Zonal’s GO Technology research polls 5,000 UK consumers looking at their behaviours, preferences and how they engage with brands when eating and drinking out.  The findings are wrapped up in the latest report from Zonal, called Big Data – What Is It?

 

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