Video: Pub Skills speakers' top tips

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Why should pubs do cocktails, and what are the challenges? These were just two of the many questions that industry experts answered as part of The Morning Advertiser’s Pub Skills event on spirits this month.

As getting people away from their homes for a night out becomes harder and harder, speakers gave their top tips for driving sales and providing a great guest experience with drinks and the theatre of the serve.

These include doing something "special" for customers, looking at value for money, creating a signature serve, and assessing every touch point and designing new ways to make them remarkable.

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