Jelly drinks under fire from industry watchdog

A vodka-based jelly and a tequila miniature have been found in breach of the drinks industry's code of practice, policed by industry watchdog The Portman Group.

Jelly Shot, made by the Vodka Jelly Products Company, was found to be in breach of the code because its alcoholic nature and its strength were not clearly communicated.

The independent complaints panel also found that Jelly Shot's packaging was more likely to appeal to under-18s than adults.

According to the panel, the word "jelly" was not distinguished from its more usual use as a children's food and the words "boost" and "shot" on the label suggested the product could enhance physical or mental powers.

Because Jelly Shot has been advertised since the complaint was made, licensees have been asked not to place orders until it is relaunched.

Jellybean Shooter, a tequila miniature pre-packaged with jellybeans and made by Asda Stores, was also found to be in breach of the code.

The panel decided the jellybeans were clearly visible through the packaging, which made the drink more appealing to children than adults.

Jean Coussins, director of the Portman Group, said: "The company which produced Jelly Shot has informed us that the product is no longer available in its present packaging and has promised to consult us if it is relaunched.

"As for Jellybean Shooter, the company responsible has pulled the product from the market and ditched plans to use it as part of its Christmas 2001 gift range."