Maxxium launches new premium tequilas
Maxxium UK has launched a new super premium range of tequilas from Sauza.
Tres Generaciones is a range of three triple distilled, 100% agave tequilas, which each have a smooth, refined flavour, created to honour three generations of craftsmanship at the Sauza distillery in Mexico.
The range includes Tres Generaciones Plata, a crystal clear, un-aged silver tequila which offers a citrus and floral aroma; Tres Generaciones Reposado, which is rested in oak barrels for two months and is bright gold in colour with a smooth, round and slightly sweet flavour; and Tres Generaciones Añejo, which is stored in charred American oak for at least a year.
Tres Generaciones will be available in prestigious style bars and restaurants across the UK and selected high-end off trade accounts from 23 June.
Maxxium is celebrating the launch by searching for the most inspirational mentors in the bartending community. The winner will win a VIP trip to the distillery in Mexico.
"We are proud to be launching Tres Generaciones which has been eagerly anticipated by connoisseurs in the UK drinks trade," said Maxxium UK's brand manager for Sauza Nikki Cumming.
"As the range has been triple distilled, it is incredibly smooth and offers a perfectly refined 100% agave flavour.
"Through our mentoring initiative, we will celebrate and encourage this ethos by rewarding exemplary mentoring and build an association between Tres Generaciones and excellence."
