Marketing expert helps save 267-year-old pub

Saved: Lucy Boyes was involved in setting up the Salvation Squad steering committee

A village collective led by local marketing professional Lucy Boyes has saved a 267-year-old pub in Norton Lindsey, Warwickshire, after developers proposed turning the building into housing.

A campaign group, named the Salvation Squad, agreed to buy the New Inn pub for £312,500 after its owners Enterprise Inns offered it for sale on the open market last July.

Boyes, who works as a client services director at Leader Communications, played a key role in organising the campaign and setting up the Salvation Squad steering committee. The group used various fundraising methods including a crowdfunding campaign and an investment share offer. And before Christmas, the group formed a choir to record The Holly and The Ivy to sell to raise funds.

Boyle used her 20 years of marketing expertise to create media interest in the campaign, which included local and regional print, broadcast media as well as generating support via social media and a dedicated website.

She said: "The vision, all along, has been to not only save the pub but to turn it into a thriving hub for the local community. It’s been a really positive experience to use my design and communication skills for such a worthy campaign, ensuring that the village community has a 'hub’ for all to enjoy today and for the future. 

“The campaign has involved a lot of hard work but by creating the right identity and raising the profile, it has proved extremely beneficial in raising £340,000 in just one month!”

The New Inn, which reopened earlier this month, was first established as a coaching inn in 1750.

Related News

Providing remarkable: Top tips from The Morning Advertiser's Pub Skills event

Video: Pub Skills speakers' top tips

The Morning Advertiser looks over the past eight years at the group’s achievements

Save the Pub Group: A Timeline

Reopened: the pub opened its doors to the public again only 20 months after closing

Dorset campaigners win first CAMRA Pub Saving Award

Demolition: the Victorian Society is campaigning to save the pub

Victorian Society ‘drink in’ to save pub

New chair: Toby Perkins has been announced as the new Save the Pub chair

Mulholland replaced as Save the Pub Group chair

The BII and ALMR have asked for "more support" on business rates

Industry calls on new Save the Pub chair for business rates support